VortexDNA and MyWebDNA in the news
Nearly every one of my posts references another piece of journalism, but it’s truly a delight to point you in the direction of an articles written about VortexDNA and MyWebDNA. YahooXtra News commented on our validated search results with an article entitled ‘NZ start-up sees itself as the visa of the net’:
VortexDNA has developed a self-profiling system that will allow search engines like Google, or social sites like MySpace, to predict your search and hugely increase your “click rate” on links that come up as a result of an internet search.
I’m excited to see the media pick up on the story, which I had commented on in a previous post. The validation of the search results takes us from the watery realm of the hypothesis onto the firm ground of the business case, and it took a lot of people (not me—I just write about it!) a lot of brains, creativity and persistence to get us there.
