In his article Search in the Year 2010, Gord Hotchkiss describes his search Dream Team:

If I ever had to build a search engine, or more precisely, the interface of a search engine, this would be the team I would want to bring together. When I came up with the idea of looking forward three years and speculating on what the search results page may look like in 2010, these are the names that immediately came to mind:

• Jakob Nielsen, the Web’s best-known usability guru
• Marissa Mayer, Google’s VP of user experience and interface design
• Michael Ferguson, one of the architects of Ask’s unique user experience
• Larry Cornett, the VP of search experience at Yahoo!
• Justin Osmer, Product Manager for Microsoft Live search
• Chris Sherman, Executive Editor of Searchengineland and always thoughtful industry observer
• Greg Sterling, another industry analyst who always has interesting insights, particularly in the local and mobile world
• Danny Sullivan, the Go To Guy of search

Gord interviews the Starting 8 to get their predictions on what the search results page will look like in 2010. The resulting article is absolutely fascinating read and I recommend it. But I also like what I found in the comments section:

Successful new ideas are most likely to come from people that aren’t subjected to limitiing beliefs. A Part 2 from smaller rising players would be an interesting read though!

Comment by DavidDalka | August 11, 2007 10:30 AM

I don’t know if Gord is planning a ‘Rookie Dream Team’ followup to this, so I’m going to kick it off myself.

This is definitely an idea my buddy Charles Knight will go for. Right now, he’s got lots of smart people busy thinking about a Unifying Interface for search. They’re wondering what the best way is to allow users to easily access the massive power of more than 1,000 alternative search engines through a single interface.

I’d like to put these bright minds to work on Gord’s question:

What will the search results page look like in 2010?

In contrast to Gord’s piece, I’m not going to pre-select my Dream Team. Anyone who has a personal opinion on this topic is eligible to submit ideas. If you are a rising star in the search industry and would like to participate, please email me at kaila @ vortexdna . com. If you know a rising star you think should participate, either have said star email me or email me with the info of said star and I will follow up.

I will compile the answers and publish them in a post or series of posts, with acknowledgments and links as appropriate.

Let’s see how creative fresh minds can be relative to the established industry experts!

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