Raf Manji on the Future of Search
This piece was written by Raf Manji, of VortexDNA and Sustento. It is the sixth installment in the Rising Star Dream Team Future of Search series. The complete report, which includes additional contributions from Ephraim Schwartz and Ran Geva, will be available for download later today.
The major change in the area of search in 2012 will be the name itself. No longer will it be known as search; it will be known as receive. Yes, that’s right. We will no longer search for stuff—we will simply receive what we need. Search is an external process: I am looking for something. Receive is an internal process: I have everything I need inside me.
The world of receive will be simple, painless and wonderful. With the right personalisation processes you will simply find that stuff finds you and not the other way around. Search is so laborious and often you have to wade through lots of irrelevant and meaningless rubbish until you find what you want or just give up. At the moment personalisation works on you loading up websites you want to see and blogs you want to read. With receive you will have a personal profile, probably a VortexDNA one, and a simple filter of areas of interest: sport, shopping, news, blogs etc. Within those headings you will have sub filters. Then you will receive information on a constant basis as required and formatted.
So far so simple, but the best is to come. Within those filters you will get only relevant content as decided by your DNA profile. This means you will not get 100 stories about US politics or movies but ones which are relevant to you. If it’s not, just dump it and that gets recorded as a miss. Over time you will find yourself receiving everything you need. If you want a change then you just alter your settings. It’s easy. No more time wasting searching for stuff.
Just sit back, relax and receive.
