Jean is from OhmyNews in Seoul.

He described the different cultural definitions of quality: in Japan, the definition of quality is ‘perfection’; in the US, the definition is ‘it works’.

Shows the long tail graph; almost every online model relies on near-zero transaction costs. (Does this tie into Chris Anderson’s ‘Free’ models? I think so!)

OhmyNews has gatekeepers: 60,000 users contributing content (hard news, opinions, film & book reviews, media criticism, etc.) that has to pass by a News Guerilla Desk, and they also have 65 staff reporters because some things are better covered by professional dedicated staff, and an editorial desk that supervises their professional reporters.

I’m going to run out of battery soon; I’ll try to keep it going until the end of this presentation.

Strata of participation (from explicit at the top to implicit at the bottom):

• Editorial narratives
• Stories
• Comments
• Quibble & dabble
• Click & tag

The goal is to move people from implicit to explicit.

WPP (ad agency) relies on Audience as Eyeballs

Google relies on Audience as Eyeballs

YouTube relies on Audience as Eyeballs

Nothing new: it’s a hundred-year-old model. What about Audience as Content? (Citizen journalism.) What about Education and Training? (Do-it-yourself journalism.) People are willing to pay money to get the basic skills that allow you to get attention and respect — if you can.

Boeing: by building aircraft piecemeal around the world, they turn their customers into stakeholders.

Some food for thought from Marshall McLuhan: “The medium is the message.” “The real message of print is nationalism.”

“The real message of the audience is commodity.” Dallas Smythe

“The real message of the digital camera is online-share.” Flickr (many camera manufacturers misunderstood the message and worried more about how they compared to traditional cameras)

“The real message of YouTube is syndication.” Chad Hurley

“The real message of the Internet is Planet Size Brain.” Jean K. Min

“The real message of citizen journalism is education.” Oh Yeon-ho

This entry was posted on Friday, March 7th, 2008 at 12:53 am and is filed under Media '08, Media08. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.