I’ve skipped a few: Niall Kennedy spoke about widgets. Kaiser Kuo, the Director of Digital Strategy from Ogilvy China gave a fantastic talk about China and dispelled a few myths; Kay Gruenwoldt from Nokia spoke about mobile gaming

Last speaker of the day: Benjamin Joffe from +8*. They do Innovation Arbitrage (”because if you say you’re a consultant people won’t shake your hand)

Likes:

• Identities
• Trust (best lubricant for human transactions)
• Emotions

Tired of:

• SMS as a business model
• Web 1.0 vs.Web 2.0

Not-Made-Here Spiral of Oblivion (I didn’t catch it here but it was good)

Wow, Google doesn’t do so hot in Asia. If I got it right, they’ve got 20% share in China and 3% share in Korea.

Pandora.tv is a Korean video-sharing service that started six months before YouTube.

Melon: music rental model, partly copied by Yahoo Music.

How about these concepts? Metablogging, content scrapping (sic, not sure if he meant ’scrapping’ or ’scraping’), trust-based information sharing, personal resource planning (PRP)

Cyworld in Korea, Mixi in Japan, QQ in China; all profitable social networking sites and all more popular in their countries than the big American names.

Main business models for them: Ads, digital goods, games, mobile VAS, jobs

Ads or digital goods?

1. Who is the client? (If you sell ads, your client is the advertiser and you have to deliver what they want, e.g., eyeballs)
2. Not incompatible
3. There is more!

Other business models: targeted ads, storage, monthly fee, personalization, alerts

Key features: invitation system, closed / open / semi-closed, sticky features, payment solutions, mobile, online/offline connection
Facebook: Stop invading my privacy!

Social design: focus, values, atmosphere, demographics

Psychological design: identity / trust

Payment infrastructure, trust system (one of your greatest assets is trust), new value chains

To remember:

1. Are YOU the target? (When you look at something that sounds strange, ask yourself if you’re the target. If millions of others are enjoying it, it doesn’t matter if you don’t like it, but you better learn from it.)
2. Resist the temptation to stereotype
3. Look for concepts / adapt the rest

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