Assia is the head of Ministry of Sound TV (London) and CEO of Flypaper.tv. This was a pretty broad talk and quick as well; I’ve captured most of her slides here.

2008 Trends

• The year of mobile
  • Portability of content: Content is on the move; iPhone, Widgets, Social Profiles, Xbox; Open Source, Ministry of Sound Mix
  • iPhone effect: Consumers want a ’smart phone’; Google Android=gPhone?
  • Implications for advertisers: No more spam! Be polite…; Add value to consumers; Consumers=Brand Evangelists
• Battle of the living room
• Semantic web
  • The social graph just connects people
  • The semantic graph connects everything: people, emails, products, services, web pages, documents, multimedia, groups, events, projects, activities, interests, places, companies…
  • 2007-2009: Early adoption, a few killer apps, other apps start to integrate
  • 2010-2020: Mainstream adoption, semantics widely used in web content and apps
  • 2020: The intelligent web, the web learns and thinks collectively
• The King of IPTV emerges
  • BBC’s iPlayer: ‘build it and they will come’
  • 3.5 million programmes streamed within a fortnight of its marketing launch
  • 17 million programmes watched so far
  • Average of 770,000 probrammes downloaded per day
  • Users watch for an average of 25 minutes on iPlayer vs 1-2 minutes on YouTube (counter to prevailing wisdom that people won’t watch long-format video online)
  • Top 10 most popular programming account for under a quarter of those consumed via iPlayer
  • Programmes that are ranked outside the top 50 make up almost half of the total consumption
• Content continues to be king
• US Presidential race & Beijing Olympics
• Advertising industry gets smarter
• Social networks go niche
• Watch out for: Netlog, Vuze, Damaka, Twine, Netflix
• INNOVATION, INNOVATION, INNOVATION

We’ve tested the waters, now jump in!

The importance of data:

• Data + Meaning = Engagement
• Engagement = Brand Control = Longevity
  • iPhone: What application do you use most? How often do you travel?
  • Facebook: What sites are you on? How long? Where have you been? What do you like to do with your friends?
  • Flickr: Your camera is outdated! Let me sell you a newer version

She was a bit disappointed in us as an audience because none of us watch KateModern, Quarterlife or Current TV (guess we’re not as far ahead of the curve as we thought we were).

Privacy debate (this bit is important for VortexDNA): Google is watching you.

Investment: Investors are looking for:

• scalability & critical mass
• unique consumer behavior

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