Nick Gerritsen and Branton Kenton-Dau, directors of VortexDNA, are heading off the island—they’re going to America. Want to meet them? Have someone you think they should meet? Shoot me an email: kaila@vortexdna.com.

As you may have already figured out, VortexDNA is based in New Zealand. That means we are geographically a long way from most of the potential users of the technology. For that reason, and because we think we are better at developing technology than marketing it, the company has decided to spin off two of our applications: e-commerce and a revolutionary search/ad platform.

From the big picture perspective, I think our technology is on the right track. Marc Andreessen recently summed up the three characteristics of the Internet from his perspective:

Giving people the ability to communicate in many new ways — making geography finally irrelevant.

Giving people the ability to express themselves in many new ways — the impact of the printing press, magnified a millionfold.

Giving people the ability to create their own worlds for everything they care about – and connecting with everyone else who shares the same interests, goals, and dreams.

VortexDNA is built around that third characteristic: giving people the ability to create their own worlds for everything they care about, and connecting with everyone else who shares the same interests, goals, and dreams. Our technology actually takes that concept a bit further, allowing people to connect with anyone and anything based on their purpose and values.

When we started, our first aim was to validate the technology. Thanks to the mywebDNA plug-in, we’ve been able to verify that we can dramatically improve the relevance of search results. Now the question becomes, ‘What do we do with that ability?’

From a commercial perspective, the first two applications we will spin off are:

1. E-commerce recommendation technology—enabling e-commerce sites to incease revenue by serving up more relevant content and recommendations.
2. Revolutionary search/ad platform—empowering users to make your web world relevant to you.

We’re interested in speaking with people and companies who might want to be involved in these spinoffs. If you’ve been following us for a while, and want to talk to us, know someone else who would, or just want to get together for dinner, please let us know; add a comment below or send me an email. Those of you who have ever been in a startup will understand how grateful I will be for your input.

Thanks for reading; we’ll see you in the States!

This entry was posted on Friday, July 27th, 2007 at 9:50 am and is filed under VortexDNA. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.